This webinar examines generative AI through the lens of clinical research operations. Instead of focusing on AI models used to generate clinical evidence or make clinical decisions, the session concentrates on the operational productivity opportunities surrounding the research process.
Attendees will explore how AI may assist with appropriate activities such as organising study-related information, preparing internal working content, summarising suitable materials, structuring communications and turning unstructured information into clearer actions or themes. The session then looks at the safeguards surrounding those uses, including accuracy checks, confidentiality, data integrity, human review and consistency with organisational procedures.
The pressure to make clinical research faster and more efficient is increasing, and AI can look like an immediate solution. But introducing it into operational work without understanding its limitations can create duplicated effort, unreliable information, confidentiality concerns and inconsistent practices across teams.
The real advantage comes from knowing where AI adds value and where it adds risk. This session helps attendees make that distinction, giving them a practical understanding of how to approach AI-supported work without losing the review, judgement and accountability expected in clinical research.
Speaker Profile
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.