This webinar provides a broader look at how artificial intelligence is beginning to influence pharmacovigilance. It considers the expanding role of AI across safety information management and the ways generative AI may support knowledge-based work such as organising information, summarising appropriate material, assisting with internal research and helping professionals navigate large volumes of safety-related content.
The session also addresses the questions that become more important as AI use expands: How reliable is the output? What source information supports it? Could relevant context have been missed? Is sensitive information being handled appropriately? What level of review is proportionate to the task?
Attendees will also gain awareness of the direction regulators are taking on AI in pharmacovigilance, helping them understand why human-centric design, data governance, context of use, performance assessment and lifecycle management are becoming increasingly important concepts for regulated AI adoption.
Pharmacovigilance teams cannot treat AI output as automatically reliable simply because it is fast or convincing. Safety information can be nuanced, incomplete or dependent on context, while generative AI can omit details, make unsupported connections or produce inaccurate information with confidence.
As regulators themselves explore AI-supported pharmacovigilance, professionals need to understand both sides of the opportunity: what AI may help them do more efficiently and what must remain under robust human and procedural control. This webinar provides that balanced foundation before AI becomes further embedded in safety workflows.
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