Artificial Intelligence-Driven Customer Relationship Management in Tourism and Hospitality Industries

October
29
2026 (Thursday)
Time 12:00 PM PDT | 03:00 PM EDT
Duration: 60 Minutes
37 Days Left To REGISTER
Id: 213574
Instructor
Sneha Johnson 
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Overview

This session introduces students to the integration of Artificial Intelligence into Customer Relationship Management (CRM) within tourism and hospitality. Participants will explore how AI technologies such as chatbots, predictive analytics, recommendation systems, and automation improve customer satisfaction, operational efficiency, and business performance while enhancing long-term customer relationships.

Why you should Attend

  • Learn one of the fastest-growing applications of AI
  • Understand how global tourism companies improve customer satisfaction
  • Gain knowledge valued by employers worldwide
  • Enhance career readiness in hospitality and tourism
  • Discover real-world AI business applications

Areas Covered in the Session

  • Introduction to Customer Relationship Management (CRM)
  • Evolution from Traditional CRM to AI-driven CRM
  • AI technologies used in tourism and hospitality
  • Chatbots and virtual customer assistants
  • Customer segmentation using AI
  • Personalized travel recommendations
  • Predictive analytics and customer behavior forecasting
  • AI-powered loyalty programs
  • Case studies from airlines, hotels, and online travel agencies
  • Ethical considerations and data privacy
  • Future trends in AI-enabled customer service

Who Will Benefit

  • Tourism Management students
  • Hospitality Management students
  • MBA students
  • Hotel Management students
  • Marketing students
  • Travel professionals
  • Faculty members
  • Entrepreneurs

Speaker Profile

Sneha Johnson is a university-level educator and professional skills trainer with a strong academic foundation and hands-on teaching experience in higher education. She holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) in Tourism and Travel Management. Her training focus areas include professional communication, workplace readiness, productivity, time management, emotional intelligence, and adaptability skills that are essential for students transitioning from academic environments to professional workplaces. Sneha has hands-on experience training university students and young professionals, helping them develop discipline, focus, confidence, and performance-oriented habits. Her training style emphasizes clarity, empathy, and practical application, enabling learners to immediately implement strategies discussed during sessions. As a professor, she is experienced in delivering structured and engaging learning sessions tailored to diverse student groups. Her teaching approach integrates interactive discussions, real-life workplace scenarios, reflective activities, and guided exercises to maintain student engagement. She prioritizes learner participation, clear communication, and outcome-based learning, ensuring that students gain practical value from every session.
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