This one-hour online session teaches a practical, owner-usable system for controlling cash flow through discipline, forecasting, and weekly decision routines. The focus is execution: participants learn how to "run cash" like an operating process rather than a monthly finance activity.
The session begins by separating profit from cash. Participants learn the cash-timing reality: invoices don’t equal cash, and expenses can hit before revenue is collected. We then build a simple cash map: (1) cash-in sources (collections, deposits, loans, owner funding), (2) cash-out commitments (payroll, rent, suppliers, taxes, debt), and (3) timing by week. This creates immediate visibility into what is unavoidable versus what is discretionary.
Next, participants learn how to structure a rolling weekly cash forecast (commonly built as a 13-week view) using the direct method: expected cash receipts minus cash disbursements, producing a weekly ending cash position. The intent is not "perfect accuracy"; it is early warning. We walk through how to populate the forecast with realistic inputs: collections expectations (from an AR list), supplier payment plans (from AP), payroll dates, rent, loan repayments, and tax dates. The forecast is updated weekly so it stays credible and decision-useful.
Once visibility exists, we implement discipline. Participants learn a simple weekly rhythm:
The course then provides practical levers that produce results within 7-14 days:
Participants leave with templates and a clear "next Monday plan" that makes cash control operational: a weekly forecast structure, a payment decision rule, a collections script, and a cash meeting agenda.
If you cannot predict your cash position four to eight weeks ahead, you are not managing cash-you are reacting to it. That is when businesses start making expensive decisions: paying the loudest supplier instead of the most critical one, delaying taxes or payroll “just this month,” offering discounts to generate sales that still don’t get collected, or taking short-term debt at punitive terms.
Cash flow problems rarely announce themselves early. They show up when it’s already late: a payroll date you cannot meet, a supplier that refuses to release stock, a landlord who demands payment, or a bank that declines an emergency facility because your numbers are unclear. Even growing businesses can collapse because growth consumes cash-inventory, receivables, hiring-faster than it generates it.
This is not theoretical. CB Insights’ analysis of 101 startup failure post-mortems found that running out of cash was one of the most frequently cited reasons for failure (29%). While your business may not be a “startup,” the mechanism is the same: weak cash visibility plus undisciplined spending equals a preventable liquidity crunch.
This session is built to eliminate guesswork. You will learn a practical weekly routine that forces clarity: what cash is coming in, what must go out, what can be delayed, and what actions improve the next 30-90 days. You will leave with a working structure for a rolling weekly cash forecast and a set of immediate, measurable actions-collections steps, spending controls, and a minimum cash buffer policy-that you can implement the next business day.
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)