3-day Virtual Seminar

From Wants and Needs to Innovation With the Jobs to be Done Approach

Overview

Focusing solely on "wants and needs" is often ineffective. By paying attention to how people actually work, we can uncover deeper opportunities to create meaningful value. While customers often suggest solutions to their problems, it's our responsibility to think critically and determine the real value we should be delivering. This approach leads to better alignment, improved outcomes, and helps teams avoid becoming feature factories.

This podcast introduces the Jobs to Be Done (JTBD) approach a simple yet powerful method that is easy to implement and delivers surprisingly strong results. JTBD emphasizes value from the stakeholder's perspective and fosters greater innovation. It offers a practical framework that guides teams to focus on what truly matters, rather than getting lost in surface-level wants. The real strength of JTBD lies in its clarity and ease of adoption, offering a quick shift in perspective that makes a significant impact. The key takeaway: value lives in results, not features.

Why you should Attend

Agile methods for creating requirements have not changed significantly in 30 years.

Learning the more effective and proven Jobs to be Done framework separates you from the pack. 

In the age of AI this is more important than ever.

Getting data is not as important as having the right perspective on how you’re going to use the data.

Areas Covered in the Session

• High level marketing
  
• How to innovate
• Understanding the customer
  

Who Will Benefit

• Marketing People
• Product Managers
• Product Owners
• Business Analysts
• Developer