How to Build a Successful Employee Advocacy Program
Duration: 60 Minutes
36 Days Left To REGISTER
Id: 212208
Serena Ittoo
Overview
This focused, high-impact webinar teaches leaders how to design, launch, and maintain a high-performing employee advocacy program within any US organisation. Attendees will learn how to identify advocacy goals, create content pathways, train employees safely, and measure results through clear KPIs.
The session gives you the frameworks, tools, and structure needed to turn employees into authentic ambassadors - elevating brand visibility, strengthining culture, and accelerating recruitment.
Why you should Attend
A poorly structured employee advocacy program can cause brand inconsistencies, compliance risks, disengagement, and even reputational damage. If your teams are unsure what content is appropriate, how to represent the company online, or how to speak confidently about the organisation, your advocacy efforts may fail before they begin.
This session helps you avoid costly mistakes, build a compliant framework, and create a program your employees are excited to engage with-ultimately strengthening your brand presence, recruitment pipeline, and organisational culture.
Areas Covered in the Session
- What employee advocacy is - and what it is not
- The business case for employee advocacy in US organisations
- How to identify advocacy goals (brand, culture, recruitment, sales, DEI etc.)
- Steps to design a compliant and scalable advocacy framework
- How to create “shareable content pathways” for employees
- Legal, ethical, and social media compliance considerations
- How to select and train employee ambassadors
- How to integrate advocacy within culture, onboarding, and internal comms
- Technology and platforms that support employee advocacy
- Key metrics to measure influence, engagement, and ROI
- Real examples of high-performing advocacy activities
Who Will Benefit
- HR Managers and HR Business Partners
- Employer Brand and Talent Acquisition Leaders
- Internal Communications Teams
- Marketing & Social Media Leaders
- People & Culture Directors
- Engagement and Culture Managers
- Learning & Development Leads
- Small Business Owners building brand presence
- Anyone responsible for employee engagement or branding
Speaker Profile
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Access Recorded Version
One Attendee / Group Attendees
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)