The Psychology of Brand Icons: Why They Stick in our Minds
June
17
2026
(Wednesday)
Time
10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
140 Days Left To REGISTER
Id: 211204
Duration: 60 Minutes
140 Days Left To REGISTER
Id: 211204
Instructor
Howard A. Lim
Howard A. Lim
Overview
A cognitive deep-dive into why certain symbols, marks, and brand icons achieve instant recognition and enduring emotional connection.
Areas Covered in the Session
- Neuro-association and memory triggers
- Simplicity vs complexity in recall
- Emotional resonance and recognition
- Designing for iconic longevity
- The anatomy of unforgettable brand marks
Who Will Benefit
- All
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Access Recorded Version
One Attendee / Group Attendees
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)